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Attraction Marketing

Three Proven Ways to Grow Your Network Marketing Business, Using the Internet

Ferny Ceballos October 13, 2024 10 min read
Three Proven Ways to Grow Your Network Marketing Business, Using the Internet

Friends of mine, who have earned tens-of-millions of dollars in network marketing, are FINALLY starting to publicly concede that Internet-based recruiting works!

In fact, despite being “hush, hush” in most circles, it's one of the most effective network marketing strategies ever.

Now, I'm not just talking about prospecting via social media, but actual marketing strategies as well. “Internet marketing” simply means using online branding strategies: advertising, Facebook Pages, video blogging, email blasts, and content that works while you sleep.

It always perplexed me that many leaders have this belief that Internet recruiting strategies are a “distraction,” especially given the fact that many top earners have gone on to build their online brands using… well… Internet marketing!

Specifically, a type of Internet marketing we call Attraction Marketing, which focuses on building a loyal following and a trusted brand online where people will literally buy anything you recommend because they know, like, and trust you.

Over the years, I have seen many people build successful network marketing businesses using the Internet, but since the majority of the industry still doesn't subscribe to these Internet marketing strategies, most leaders maintain the belief that it can’t be done and refer to it often as a “distraction.”

Recently, however, I attended a private gathering of about 200 top earners, where many people had built their organizations partially or even entirely online using pretty diverse Internet strategies. These top earners were being recognized for their success and demonstrating that network marketing can be done successfully using the Internet.

So, in the spirit of full transparency, here are the top 3 Internet-based recruiting strategies being successfully used by top earners to build network marketing businesses today:

Strategy #1: The Social Prospector Approach (Search, Qualify, Message, Book)

This strategy is prospecting with an online twist. While social media prospecting is not full "Internet marketing," it still beats camping out at the mall or Walmart:

1. Search: Use search to find friends-of-friends who live locally to start with. This allows your direct message to go into their main inbox rather than an ignored folder, and gives you the option to meet in person.
2. Qualify: Take a minute to review their profile. Are they positive? Do they have an interest in entrepreneurship, health, or personal development? You're qualifying them before you reach out.
3. Message: Craft a personalized first message mentioning shared connections and asking if they are open to earning extra money or exploring a project. Do NOT spam copy-paste links or pitch right away.
4. Book: When they express interest, get them on a phone call or face-to-face meeting. Details are always better explained in person.

Strategy #2: The "Mouse Trap" Curiosity Method

This process involves posting your real results or client case studies on social media (setting the trap) and letting people express interest via comments or direct messages:

  • Leading with the Product: Share personal or customer case studies—clear, visible results from using the product (energy, skin, fitness, wellness). When friends ask how you did it, you introduce the product authentically.
  • Leading with the Opportunity: Post about your story and lifestyle milestones, but always with compliance and authenticity. Avoid exaggerated hype; focus on real changes.
  • Strategy #3: True Attraction Marketing (The Passive System)

    This is the ultimate method: building a system where prospects reach out to you instead of you chasing them.

    By publishing valuable, problem-solving content and connecting it to a free training or lead magnet (like our Free 5-Day Bootcamp), you create an automated asset. When you wake up each morning:

  • You have an inbox of people asking for your mentorship or business details.
  • New customers have ordered your products without an awkward sales call.
  • New teammates are pre-sold and ready to get started.
  • The bottom line is that in today's age, you don't need to be pushy, obnoxious, or overly-aggressive to build a successful network marketing business. You just need the right marketing skills.

    About the Author

    Ferny Ceballos

    Chief Marketing Officer, AttractionMarketing.com

    Helping entrepreneurs and network marketers replace old-school cold prospecting with attraction marketing, authentic leadership, and modern digital systems.

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